Know your prime cost before you lock the doors.
Stop waiting three weeks for the bookkeeper. Just text Prime55 your sales, food, and labor each night — we log it, do the math, and tell you the moment you drift past 55%.
Food 27.9% · Labor 25.9% — under your 55% target. Nice night. 🎯
Three texts. Zero spreadsheets.
No app to open, no dashboard to log into at 11pm. If you can send a text, you can run Prime55.
Text your numbers
At close, send three figures: sales, food, labor. Plain text, any format. Manager can send it too.
“Sales 8420 food 2350 labor 2180”
We log & do the math
Prime55 timestamps the entry, calculates prime cost, food %, and labor %, and files it to your dashboard automatically.
“Logged ✅ Prime cost 53.8% — under 55%.”
See trends & get alerts
Watch the trend build in your dashboard. The second you cross 55%, we text you — with the “why” one reply away.
“⚠️ 60.6% today. Labor ran hot. Reply WHY.”
Everything a busy operator needs — nothing they don't.
Built around the way you actually run the floor: fast, from your pocket, after a 14-hour day.
Text-message logging
The whole product runs over SMS. No app, no password resets, no training a new manager.
Automatic prime cost
Food % + labor % + prime cost calculated and stored the instant your text lands. Always current.
55% threshold alerts
Set your target. The night you cross it, Prime55 texts you back — before it becomes a habit.
Live dashboard
Every text becomes a chart. Trends, daily logs, and period summaries — visible to you and your accountant.
Weekly & period summaries
A clean recap every Monday: where prime cost landed, the best and worst nights, and the trend line.
Multi-location roll-up
Each location texts its own line. See them side by side or rolled into one group number.
If your margin lives or dies on food and labor, Prime55 is for you.
Independent restaurants
Owner-operators who wear every hat and can't babysit a spreadsheet after close.
Multi-unit groups
Compare three or thirty locations on one screen and catch the outlier before it spreads.
Bars & taprooms
Pour cost and bar labor swing fast. Nightly numbers keep both honest.
Franchisees
Hit the franchisor's prime-cost targets without bolting on heavyweight software.
average prime cost reduction in the first 90 days
of nights logged within 30 minutes of close
median monthly margin recovered per location
The number they never used to know until it was too late.
“I used to find out my labor was blown three weeks after the fact. Now I get a text at close. We pulled prime cost from 61 to 56 in two months just by seeing it nightly.”
“My managers text the numbers before they clock out. No login, no app, no excuses. The dashboard does the rest and my accountant loves me now.”
“The 55% alert is the whole thing. It pings me on a bad night and I fix the schedule before the weekend. It's like having a CFO living in my phone.”
Spreadsheets get abandoned. Accounting software arrives late.
Prime55 sits in the one place you'll actually use it every night — your text messages.
| Spreadsheet | Accounting software | Prime55 | |
|---|---|---|---|
| Time to log a night | 5–10 min | Synced next day | ~20 seconds |
| Works after close, from your pocket | Rarely | Clunky | Yes |
| Same-night prime cost | Manual | Lags days | Instant |
| Alerts when you pass 55% | No | No | Texted to you |
| Training a new manager | Hours | Days | “Just text it” |
| POS integration required | — | Usually | Never |
One simple price per location.
Here's the pricing we're planning when Prime55 opens. Join the waitlist and founding members lock these rates in for life — no setup fees, no POS hookup, no contract.
Solo
One location, one owner who wants the number nightly.
- 1 location
- Nightly text logging
- Live dashboard
- 55% threshold alerts
- Weekly summary text
Operator
Up to 5 locations with manager logging and roll-ups.
- Up to 5 locations
- Manager & multi-sender logging
- Location roll-up dashboard
- Custom targets per location
- Accountant export (CSV/PDF)
Group
6+ locations with team access and priority support.
- Unlimited locations
- Team & regional manager access
- Group benchmarking
- Dedicated onboarding
- Priority support
Standard message & data rates may apply. Prime55 never sells your data.
Be a founding operator.
We're opening Prime55 to a small group of restaurant owners first. Join the waitlist to get early access, founding-member pricing, and a real say in what we build next.
- Early access before we open to the public.
- Founding pricing, locked in for as long as you stay.
- Shape the product — tell us what a busy operator actually needs.
You're on the list!
You're a founding operator now. We'll reach out the moment Prime55 opens — keep an eye on your inbox and texts.
Explore the live demo while you waitQuestions operators actually ask.
Prime55 is opening soon. Don't run another blind month.
Join the founding waitlist and be first through the door — then explore the live demo while you wait.
Founding pricing · Early access · No spam, ever